Most of you have heard by now about the Dreamworks movie Rise of the Guardians (and if you haven't, I don't know what rock you've been living under). A lot of you have probably already seen it, and, as one artist on Devianart surmised, probably because of Jack Frost. I'll admit, I'm one of those hooked by the trailers featuring Jack. So, I'm wondering why are people so drawn to him?
Dreamworks has a great version of Jack: a simple design with a lot of personality injected into it. But it's what Jack represents that makes his character so appealing. 60% youth and beauty, 40% freedom and power.
Our society worships youth and beauty. It's heavy in our advertisements, our television shows, the cultures we try to emulate (like Japan). But youth doesn't just include appearance. It also includes a playful attitude, and freedom from consequence that childhood is. Of course, Jack isn't the first to embody this concept.
Freedom and power, coupled with the attitude of a boy about twelve years old - we all know who that reminds us of. It's a strong childhood tie that no marketing can challenge, a concept that's been visited and revisited in many forms since J.M. Barrie first brought the story to life. So, why not bring it back?
Girls want to date him and boys want to be him. That's why so many people love Jack Frost. One opinion, anyway.